Top 5 Virtual Fitness Programs on Unified Platform in Colombia Q4 2022

In Q4 2022, the top 5 virtual fitness programs in Colombia showed varied performance across key metrics such as weekly downloads, revenue, and active users. Here’s a closer look based on Sensor Tower data.

Strava: Run, Bike, Hike saw its weekly revenue peak at around $8.6K at the beginning of the quarter and ended with a high of approximately $7.8K in the final week of December. Weekly downloads fluctuated between 2.3K and 3.3K, while weekly active users ranged from 84.3K to a peak of 102.7K.

Home Fitness Coach: FitCoach experienced a peak in weekly downloads at 20.2K in early October, followed by a significant drop to 3.2K by late November, and a slight recovery to about 10.5K by the end of December. Weekly revenue varied, reaching up to $3.4K in late September and stabilizing around $3K in December. Active users peaked at 43.5K in early October but fell to 13.2K by mid-December, before climbing to 27.9K in the last week of the year.

silBe by Silvy Araujo showed a relatively stable performance in weekly revenue, peaking at $5.3K in late October and maintaining around $2.4K towards the end of December. Weekly downloads were lower compared to other apps, ranging from 174 to 396.

Zwift: Ride and Run maintained a consistent weekly revenue, peaking at $3.1K in late September and hovering around $1.8K by the end of the quarter. Weekly downloads remained low, fluctuating between 34 and 126, while active users ranged from 494 to 616, showing a stable user base.

Freeletics: Workouts & Fitness saw a peak in weekly revenue at $1.7K in early October, with a slight dip to approximately $1K in early December before ending at $1.5K. Weekly downloads peaked at 1.8K in early October but fell to 588 in mid-December, recovering slightly to 1K by the end of the quarter. Active users ranged from 5.8K to 8.7K, showing some variability throughout the quarter.

For more detailed insights and data, visit Sensor Tower.